Burton Snowboards
Vermont, New York City, 2005
To expand upon its image as the premier maker of snowboards, Burton Snowboards' Vermont flagship store boasts an extensive line of casual wear, outer wear, and shoes to outfit "rider culture." Of course, the top-notch gear people have come to expect from Burton — boards, bindings, boots, gloves, goggles, bags to suit riders of all levels — is also available.
In the Burton retail environment, engaging gestures are deployed in a careful synthesis that showcases the far-reaching product line while creating a flexible space expressive of "rider culture" — surfaces that deviate from the horizontal, light and color flickering through tall wooden "slat-walls," twisting forms that suggest circulation paths, and ample space to just hang out.
The design exploits two tendencies of snowboarding: a fascination with high-tech gear and a pragmatist approach toward found objects. Aluminum pods, poured resin counters, cork and douglas-fir end grain flooring, vaulted glass planks, Paralam benches, plywood shelving, and stainless-steel brackets emphasize authentic materials and their inherent color. Stock areas glimpsed through translucent polycarbonate panels and ramps connecting raised and lowered levels contribute to an environment that is both seamless and a collage of sensations.
Vermont, New York City, 2005
To expand upon its image as the premier maker of snowboards, Burton Snowboards' Vermont flagship store boasts an extensive line of casual wear, outer wear, and shoes to outfit "rider culture." Of course, the top-notch gear people have come to expect from Burton — boards, bindings, boots, gloves, goggles, bags to suit riders of all levels — is also available.
In the Burton retail environment, engaging gestures are deployed in a careful synthesis that showcases the far-reaching product line while creating a flexible space expressive of "rider culture" — surfaces that deviate from the horizontal, light and color flickering through tall wooden "slat-walls," twisting forms that suggest circulation paths, and ample space to just hang out.
The design exploits two tendencies of snowboarding: a fascination with high-tech gear and a pragmatist approach toward found objects. Aluminum pods, poured resin counters, cork and douglas-fir end grain flooring, vaulted glass planks, Paralam benches, plywood shelving, and stainless-steel brackets emphasize authentic materials and their inherent color. Stock areas glimpsed through translucent polycarbonate panels and ramps connecting raised and lowered levels contribute to an environment that is both seamless and a collage of sensations.