New York Magazine, 25 March 1996

ARCHITECT DEBORAH BERKE AND HER SELF-STYLED ANTI-FASHION CREDO HAVE BEEN EMBRACED BY THE TRENDY SET. CAN SHE FINESSE THE IRONIES?

CHIC SIMPLE
by Alexandra Lange

In a lecture last fall at the Yale School of Architecture, Professor Emeritus Vincent Scully, the most revered figure in American architecture, took a moment out of his survey to comment on the work of a fellow professor, Deborah Berke. Perhaps swatting at the projection of one of her Seaside, Florida, cottages, he grunted: "Taut and elegant, much like herself."

Much like her simple, rough-edged building, Berke is striking, but not at first. She is reedily tall, and her rings slip slightly on her fingers. Her eyes are very large and blue, and she drops her gaze demurely when I ask a question she doesn't want to answer. Her apartment in Gracie Square has nothing on the walls and little more than a child's plastic bus parked in the den. The daughter and Upper East Side home are trapping of adulthood she's only recently acquired at age 42. She and her husband, a doctor, had lived in a funky Little Italy row house until the exigencies of New York parenthood, she indicates, nudged them uptown. This move into the land of the swells is something about which she evidently feels some embarrassment. "The park is right there," she says by way of explanation, then quickly adds, "but TriBeCa is bourgeois, too."

She sits sideways in one of her Le Corbusier chairs, knees up, shoes paired on the floor in front of her. She wears black, of course, a sweater with ribs, but nothing too obviously of the moment. She says she can't afford Calvin-yet.

One of her clients told me: "I don't think of Deborah as being the most fashionable person." Not in the sense of Anna Wintour and Blaine Trump, perhaps. But Berke is the most fashionable person in a very specific way. Let's call it the ordinary.

The ordinary, or a cleaned-up tricked- out ordinary, has become the most fashionable thing set that least among a certain fortyish set that likes its status objects ostentatiously utilitarian: Range Rovers, Sub-Zero refrigerators and Viking stoves, Shaker sidechairs, wooden boats, Prada everything (designer Miuccia Prada famously said her designs were inspired by "the banal"). Among this crowed, Deborah Berke has become the must-have architect. "She gets things down to the core of what they are," says new client Emily Woods, vice-chairman at J. Crew. "She goes at designing architecture the same way I go at designing clothes."

The analogy is apt. J. Crew built its reputation as an urban version of country-sportswear places like L.L. Bean; J. Crew muted the colors and streamlined the designs to create an effect that is casual, yet just so. Calvin Klein, another client, has made drabness the essence of sophistication. Berke's work is the logical, architectural extension of this exaltation of the everyday. In her work, bare bulbs serve as gallery lighting; concrete floors take on a mellow glow; thick metal door frames recall trial, or merely unremarkable, is made perfectly beautiful.

Berke's following remains select, but business is growing. She has a half-dozen projects under construction, and another ten in the design stages. Her largest single effort to date, the$2 million headquarters for the Battery Par City Parks Corporation, opened a few weeks ago. Her potentially most lucrative contract, the prototype for Klein's typically spare CK stores, has been realized in Tokyo, Singapore, and now on the third floor of Bloomingdale's (many more are in the works). She just moved her office to a double her workforce. And she's designing lofts right around the corner for Emily Woods and for William Wegman.

It would be easy to dismiss Berke as the architect equivalent of an Upper East Side kid shopping at the Salvation Army. She and her clients don't need to leave bare. But there's more going on here than vernacular slumming. For one thing, Berke is from Queens (albeit Douglaston), not Park Avenue. To make money to put herself through the Rhode Island School of Design, she worked part-time as model (a detail she would prefer not be highlighted). Her love of galvanized metal, bare lightbulbs, and sliding glass doors is come by more or less honestly."

One condition of the everyday that I enjoy and that can be enhanced by the hand of the architect is repetition, a dumb repetition things," she says, offering up something of a credo. "Repetition destroys the preciousness of things." This means: Expect not one grand gesture but a series of small, exquisite refinements. A house with clipboards and rows of standard windows provides the architectural equivalent of a blank canvas, so the addition of a protruding stair tower, or smoke stacks, stands out like a metallic thread in a plain fabric.

Berke and Steve Harris, a RISD classmate and Yale colleague, are editing a book for the Princeton Architectural press about the everyday due out next year. "The majority of the things you see in the [architecture] magazines are formal fashion," he says. "One season it's one thing; one season it's something else. Architecture is disintegrating into consumed fashion." Harris, like Berke, uses a lot of architect-speak to say he wants architecture to stop recycling styles so rapidly, to stop tarting itself up in some new drag every half-decade. The everyday ought to cleanse the palate, like lemon sorbet. It should allow us to start from closer to scratch.

Except Berke isn't really in opposition to he fashion industry, or even the concept of fashionableness-the rag trade, after all, is currently her highest-profile client. In fact, shortly after she approached to be in a Gap ad. She declined because as one student recalls, she "didn't want to be associated with selling something else." Her philosophy sits uneasily, paradoxically on her shoulders: What is "everyday" about her work now that she's designing vacation homes for zillionaires? Berke is not unaware of the ironies, which is why her statement of purpose- composed in list form for the Princeton book- is more hedged then that of her colleague. Some excerpts:

"The generic does not reveal its maker, it is pointedly neutral"; "Good taste is the mechanism by which the consumption of approved objects is encouraged"; " An architecture of the everyday may currently be fashionable, but as fashion it is continually consumed and continually replaced"; last, and perhaps most important, " An architect cannot pretend to be naïve."

BERKE IS AT THAT PIVOTAL POINT in an architect's career where she is well known and well regarded but not so much so that she can bulldoze her clients. She can push an aesthetic of simplicity, but she must also accommodate retrograde desires for a pool, a boxing gym, a marble bathroom. At the same time, she can't concede too much to the clients, or her work will stop being distinctive.

Berke owes much of her initial reputation to the more than a dozen houses she designed in Seaside, Florida, the widely publicized "new urbanist" prototype town. Working there in the late eighties, Berke perfected her just slightly, strange version of the picket-fenced, white-gabled cottage, playing with porches and shutters while adhering to Seaside's strict premodern architectural zoning codes.

"In an age of design extremes, her designs were always very elegant and discrete," says Elizabeth Plater-Zyberk. Who designed and has helped oversee the Seaside codes with husband Andres Duany. " It's like in theater, when you play a role and don't overplay it- [her houses] play a kind of collective role."

But Berke grew disillusioned with the PBS preciousness of Seaside, where the few tiny still-vacant lots are fought over by young architects looking to make their bones. "My stiff in Florida is tainted by the Seaside code, " she says bluntly. She's more excited about a house she built in the late eighties in nearby Sea Grove " It has aluminum siding glass doors, " she says with delight. That project gets her ultimate self-accolade: "It was really dumb, " she says. Dumb? "Ordinary in the most flattering sense," she explicates. In 1991, she designed a manufactured-house prototype for the National Association of Home builders: a prefab house for people who would never hire an architect-dumbness heaven.

She's not foisting the cheap on the elite as a revolutionary gesture, she insists: she really believes it is beautiful. " None of what any of us do, " she says, " is supported by the underclasses."

And in any case, she's not a Philip Johnson manqué, flirting with every new style as it pops up. "In the late eighties," she says calmly, "when the fashion sensibility was pouf gowns, it wasn't exactly where the minds of people with money were. They've arrived at where I've been."

A client and friend, the eighties art star and practiced manifesto-monger Peter Halley, makes a similar point in a forth coming essay for Perpecta, the irregularly published Yale School of Architecture "annual." "Here we have an architecture," he writes of Berke's ouvre, " for a class that does not want to announce its own empowerment or prestige, but wants to blend in banally (the architectural equivalent of William Burroughs's banker's suit)."

Halley clearly is on of these people. The studio/guesthouse Berke built for him and his wife, Caroline Stewart, positively screams with unobtrusiveness.

"Rather than create a revolutionary architecture, she is trying to create an invisible one, " Halley says. We are sitting in his Chelsea studio, surrounded by his neo-geo canvases. The jumpy, fluorescent, wall-size works appear to have no more affinity with Berke's still, neutral-toned spaces than the paint-spattered Halley would with a banker's suit. And yet his barnlike country studio in Columbia County is often mentioned as favorite by past and present clients of Berke's. It complements but does not imitate the eighteenth-century farmhouse already on the property.

"We left [Berke and her then-partner Carey McWhorter] there one day, and they came up with this incredible sit choice, " Halley says. He enjoyed the creation of the drawings for the house, but the violence of the actual building came as a shock. "We designed this thing, and it was lots of fun, and all of a sudden these bulldozers came [to dig the foundation]. I thought, 'Oh my God. What an act of hubris.' And six months later," he adds making an oblique connection, "Deborah ends up marrying a surgeon. " He laughs. An orthopedic surgeon, to be precise, a childhood friend from Queens named Peter McCann. When they married in 1991, their first child was their dog, Jack, a weimareiner-Lab mix and a cousin of one of Wegman's weimareiners. Jack looks just like Berke and McCann, in fact: tall, sleek, brown. Now they have an actual child, Tess, who is small, blonde, adorable. The only shoes she likes to play with are Mommy's Manolo Blahniks.

ANOTHER WAY BERKE SEEMS To keep herself anchored is by teaching at Yale. Several of her employees have been students at the architecture school, and she regretted the just-ended eighteen-month hiatus she took from New Haven to work and be a mother. Her huge new Chelsea offices even more than the old SoHo studio, reflect her affinity for the atelier. It resembles nothing so much as an idealized version of an architecture-school studio- big windows, big desks, and few partitions, but a lot more personal space. At the Lafayette Street office, the table in Berke's section of the room served as combination dining table, display area, and conference room. The day I visited, the whole office ordered " Burmese" together- and lunchtime chat ranged from getting babies off the bottle to Susan Sontag to Roman honeymoons. Everything is collegial, but it's clear that Deborah Berke Architect is experiencing growing pains. Several people inside and outside the firm suggest she needs to let a few experienced architects run jobs on their own, and delegate business responsibilities completely.

As in school, each of the project architects is given an assignment, and Berke checks back in periodically, going over sketches, plans, sections in progress. Today, she's holding one of her sporadic review sessions, in which she goes over the plans for all the projects. She's wearing deck shoes and a T-shirt with Wegman drawings of dogs, and the office is quiet but for the sound of pencils on paper. She massages pieces of industrial felt and looks at window-frame sections with great pleasure, but the most excited I see her is when she's asked to pass judgment on some kitchen cabinets. "I see this almost as being in the spirit of the 1920s pharmacy, where they had magic medicines but wooden drawers, "she says, almost giddy. "Or the hardware store in East Hampton with nails in drawers. No plastic, but these beautiful zinc fittings."

She's talking about the apartment of a client to fabulous to be named, but her visual references hark back to the days of pre-fabulousness, albeit the East Hampton version. "I'm longing for a sense of style based more on collage than on name brands," she says on another occasion. "So much of what's around tries so hard."

PLANS AND SAMPLES ARE ONE THING, but in architecture, the proof is in, as they say, "the built environment. " How beautiful can the everyday be?

Take a cab from the train station in Greenwich, Connecticut, carefully observing the favorable ratio of Range Rovers to Mercedes Benzes, of comparatively simple clapboards to pseudo Norman chateaux, low stone walls to English hedges- the Berke sensibility suddenly seems pervasive, even here. At a surpassingly luxe development called Conyers Farm, where Berke built a house for Guy and Renee Leibler last year, the lots are so big each house announces its presence only by the choice of gate hardware, and there are no addresses. Radio in from the front gate for directions.

When you get to the New Englandy house with the Range Rover and a BMW parked on the street, you've arrived.

The Leiblers walk up the slate steps from the pool to greet me, he natty in polo shirt and with cellular phone, she swathed in a white towel, as if I've come unexpectedly. They take me on a tour of the house, just painted white to their satisfaction. A Warhol of James Dean leans against the fireplace; a photograph of Marilyn Monroe hangs in a passageway. It's the first time I've heard a five-bedroom, four and a half bath house with custom-made doors, soapstone sinks, and an underground gym described as "small" and "informal." And yet it is.

The French doors in the living room give onto the bluestone patio. A screened porch allows the Leiblers a private view of their meadow from the master bedroom. Ridges of stone put the house in parentheses, a barnlike bulk slipped into the landscape. Berkes's gift is to make the ostentation discreet by smoothing out the walls and adding industrial touches: those light bulbs again. I don't realize there's a baby in the house until I enter her blue sanctuary, briefly blinded by a hit of color amid all the carefully nuanced whites. Her parents gaze at 13-month-old Isabelle proudly, then show me the custom-designed baby gates leading to the maid's stairs.

Berke designed those baby gates. She's willing to be accommodating. "She'll tell you when she doesn't like your ideas," says Laurie Weltz, who's having Berke do a three-floor Manhattan loft as well as a house in Anguilla. " Even sometimes she'll say 'I don't think it'll work, ' and then she'll incorporate it."

"She's a good listener, a good thinker," Guy Leibler, a private investor, says, putting down the cell phone for a minute. "She puts function and comfort above her own design. Some of her ideas were a little stark for us, and she made them less so."

So another client's 7-year-old son has a blue-and-yellow room, an assertive statement in a predominantly beige apartment. And Laurie Weltz may get to have a fountain in the front hall of her New York loft and a domed bedroom in Anguilla. "She's really easy to talk to- she understands right away," Weltz says.

"I've showed her pictures of painted walls… I like to do bathrooms with tiles and stuff."

BERKE IDENTIFIES TWO PIVOTAL moments in her architecture career. Seaside was the first. The Vogue profile was the second. Calvin Klein's decision to hire her to design his CK store prototype may be the third. But it is Industria, the most rugged., the most technical of her projects to date, that brought her to where she is now. Designer Fabrizio Ferri hired her in 1993 to transform- but not too much-a Washington Street garage into a fashion photography superstudio. Harper's Bazaar art director Fabien Baron then hired her to do his apartment, and to design new offices for Bazaar (the project was later scotched after it was deemed too expensive by Hearst). He also hired her to design the offices of his separate commercial-design firm, Baron and Baron Advertising, and to do two more of his apartments. But he's since moved out and he wants Berke to design his next home.

Baron and Baron inhabits a deceptively nondescript building near Columbus Circle. Take the elevator to the top floor turn the corner, go up the service stairs. When you see the distressed-metal door with a discreet plaque, you have arrived.

Inside, all is light and cal. Employees in navy and black pop out of broad openings off a long, gallery-like room. Black Breuer chairs form a square reception area; the conference table is a three-quarter-inch sheet of glass, bolted onto the walls or designed to slide. The rooms flow into one another because the apertures are unusually large; vaguely Japanese-looking black-framed sliding doors stand waiting, should you need privacy. Baron takes me to the conference room, placing a small ceramic ashtray to his left and his windbreaker over a chair. He leaves no ashes on the table. He may be Berke's ideal client.

"It's very easy to work in a space like this for the kind of work we do," he says. "The light is amazing. There's a nice flow about it - the design, the understatement, the clarity." He waves his hand over the table, up at the steeply slanted silver skylights. He wouldn't change a thing.

"You get this type of feeling, like in a church," he adds. "I remember when I was younger,. Going to Notre Dame. The feeling of the space swallows you."

Baron, who has art-directed much of Calvin Klein's advertising, is the one who put Berke on the short list for the Klein stores. "By knowing Calvin and by knowing Deborah, " Baron says, "I said to Calvin, You have to meet Deborah."

"People get where they are because they are prepared to be where they are," Baron says, when asked about Berke's nascent success. "It's very much like a Nike ad: JUST DO IT."

HOPE, INDIANA, IS INDEED "A Surprising Little Town," as the sign says when you drive in. In hope, a hamlet just outside of Columbus, and other parts of Bartholomew County, the churches are by Elel Saarinen and Gunnar Birkerts and the fire stations by Robert Venturi and Susana Torre. The main Columbus library is by I.M. Pei Much of this was made possible by a foundation set up by the local Cummins Engine Company. The foundation has, among other things, brought the people of Bartholomew County an astonishing array of modern architecture.

If Deborah Berke has in mind the master plan Baron suggests, making a statement here is the next logical step in her climb up architecture's greasy pole. For the past year and a half, Berke has been designing the Hope branch of Pei's Columbus library, and my guess is she is eager for the opportunity to show that her populist leanings are more than an overclass affectation. Pei, among other architects, angered the townspeople with his high-handedness when he built his Columbus building, and there's been a conscious attempt since not to hire architects angling for the Pritzker Prize- better to snag them before their egos get that big. Berke and … one of her architects fly out once a month to meet with the library board and go over the plans, and they are careful to listen to local opinion and all the local concerns.

At a meeting with the library board, Berke jokes at one point during a highly technical discussion of the thickness of the floor slab, "I'll come back as an old lady and say, 'Move those bookshelves!'"

"We kept wanting Mr. Pei to do that, but he never came back," says Steve Sucow, who directs the Columbus-area library system. "He was tired of us…."

But Berke is part of the next generation of architects making the pilgrimage to Columbus- like her onetime new urbanist colleagues Plater-Zyberk and Duany, she is empathetic about the importance of listening to locals. "In talking to her, it seemed to me the sensitivity she displayed toward the needs of the client, and the surrounding buildings and community, would recommend her for a project where there were particular sensitivities on those issues," says Will Miller, a native son and Cummins foundation board member whose father ran the company. "Hope is a very small town, " he says.

Berke's project in Battery Park City has a similar (and, given the context, more surprising) small- town feel. "what was extremely impressive was that she had designed for storage," says Battery Park City Authority design director Stephanie Gelb. "There was a place for everything so that storage itself became a design element. [At Baron and Baron] there were little drawers for tapes, little drawers for the pencils." At Battery Park, the compartments may be for the paint buckets or leaf rakes, but the principle is the same. The Parks Corporation- which is responsible for the 90 acres of parkland in Battery Park City- needs a wood shop and equipment storage, a place to park bikes and eat lunch. As in Hope- and Greenwich- Berke is willing to oblige.

The drawing of her Hope library ground-breaking is imminent, and the project is scheduled to be completed in eight months- don't look like her New York work. She's taken cues from the listing clapboard storefronts to one side,, not the high-modernist, multi-pyramid-roofed 1958 bank to the order. The library will have a roof made of standing seam metal, one of Berke's favorite materials, and walls with factory-style window grids. But the board members here are interested less in atmosphere that in the position of the book slot, in the gallons-per-flush of the toilets, in making sure that the back steps don't attract skateboarders. In some ways, they have their priorities straight, but you can see how another architect might take the long discussions abo0ut steps versus ramps as tacit permission to wreak stylish havoc with the rest.

Cummins's man Miller raised the only major design objection. An early drawing of a gently slanted roof reminded him too much of a New York architect's sentimental view of the slope of an Indiana barn gable. Berke changed it immediately. "When Susana Torre was building the fire station, the firemen hated it, but they weren't getting through to her," Berke says. "People here get slightly abashed by these big-name architects, and when that happens, the plan isn't working." The roof now has a gentle curve, like the bottom of a ship, and will not be mistaken for anything but an architect's whimsy.

IT OUGHT TO BE a good sign that amid all the fashion business, Berke was still attracted to the modest Battery Park offices. More than any of her work since she was designing modular housing in the early eighties, the Battery Park project addresses the outsider-insider issues she has struggled with since Douglaston. She's taking the side of the underdogs here, park workers who literally were given the basement of a high-rise condo to use as their headquarters. Battery Park suggests that she is apparently sincere in her desire to continue to work both for the people she beginning to resemble- the overdesigned overclass- and on the messier public projects. There's not much difference, it turns out, between moving book slots and installing baby gates.

"She sells it well. She's not selling it as her mission or as her calling but because it's a nice way to live," says Guy Leibler. "It" is the combination of style and lifestyle that is distinctly hers but also just happens to be in demand right now. Which is a good thing because Berke is beginning to develop expensive tastes. Before a trip to California last year, she was wavering over moving her offices into the Chelsea loft. Then, she says, "I went to visit these offices in a big airplane hanger, and it was a mess, all derelict, but I thought, "No one has this much space in New York. I have to rent that big space.'" So she did.

The look she is selling is a perfectly stylized environment, every object, or lack thereof, in place-a next-generation Martha Stewart, though perhaps without Stewart's will to power. Less-well-healed clients are a bit taken aback by all those barren surfaces. "I looked at [Baron and Baron] and I thought. We don't live that way," says Parks Corporation head Tess Huxley. "I literally said to her, 'Take a look at my office here as reality check. Don't think that I'm not going to tack drawings up on the wall.'" She sighs. "I thing that she's tried to deal with that. I think that we will disappoint her."

But Berke is trying. She says her husband is teaching her not to get so hung up on aesthetics, especially when it comes to their own Hamptons weekend place. Berke has accepted it unstylishness- " Ten years ago I would have been mortified," she says- but clearly its clutter and clash have prompted the couple to devote more than a little psychic energy to the gap between knowingly Ordinary and merely ordinary ordinary.

"Our current house is a shack that suits our need for shelter, " McCann says. "I don't think she really wants to make her own statement about herself. Probably doing it for yourself is extremely revealing. Usually you can always blame the client."

One morning about a month ago shortly after she finally moved her offices to Chelsea, the architect arrived early and was struck by the fact that she was now, finally, in her forties, operating out of a real, major-league, adult work space. "What have I done?" she recalls thinking as she looked around at the floor, the walls, the empty chairs. About the responsibility, she adds: "It's scary." But now she's decided she's delighted with all the new vastness she occupies. "My husband says he'll buy us a pool table," she says. And some employees have already taken to riding their bikes around the perimeter.